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northline · Paid media & content

Paid advertising to reach new customers.

We manage your Instagram and Facebook ads, from planning to ongoing adjustments. It starts with what you want to achieve.

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Planning, management and testing. Scope and media budget agreed for each project.

Paid advertising / Instagram and Facebook

Where should your campaign lead?

Choose where the ad should take people. See how the campaign could work in each case.

Destination: WhatsApp

From the ad to your business WhatsApp.

Present your offer and receive inquiries on your business WhatsApp.

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How we work on this goal
  1. In the ad

    The message presents the offer and invites the person to start a conversation.

  2. At the destination

    The person arrives on WhatsApp to discuss what they need.

  3. In management

    Conversation quality helps guide the next adjustments.

What we work on along this path

  • Copy and contact calls to action
  • Audiences and messaging tests
  • Sales team feedback on inquiries

Destination: Website or landing page

Bring people to your website.

Take visitors to a page that explains your offer and guides the next step.

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How we work on this goal
  1. In the ad

    Creative and copy highlight the reason to explore your offer.

  2. At the destination

    The website brings together the information and the path to contact.

  3. In management

    Conversion events can help track actions, depending on the project.

What we work on along this path

  • A message aligned with the page
  • Audiences and creative testing
  • Pixel and events defined in the scope

Destination: Form

Understand the request before getting in touch.

Understand the need and collect the details before the sales conversation.

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How we work on this goal
  1. In the ad

    The call to action explains the proposal and why to complete the form.

  2. At the destination

    Questions and required fields are defined for the campaign.

  3. In management

    The team reviews inquiry quality to guide tests and adjustments.

What we work on along this path

  • A call to action aligned with the questions
  • A defined contact path
  • Inquiry review with the sales team

Destination: Brand profile

Invite people to discover your brand.

Take people to your profile to explore your brand’s content and services.

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How we work on this goal
  1. In the ad

    A message sparks interest in what your brand offers.

  2. At the destination

    The profile presents your content, identity and contact options.

  3. In management

    Creative, audience and messaging tests guide campaign management.

What we work on along this path

  • Creative that reflects your brand
  • Campaign audiences and regions
  • Monitoring and message testing

We agree on the work, tracking and budget before starting. Creative production and form setup are included according to the proposal.

What we put
into practice.

See what we take care of to advertise on Instagram and Facebook and review the inquiries you receive.

Planning and direction

Before advertising, we discuss your goal, who you want to reach, in which areas and how to allocate the budget.

Accounts, assets and access

We organize the accounts and access needed to advertise on Instagram and Facebook, as agreed for the project.

Ad creation and management

We write the ad copy and guide the images and video scripts. Production of the creative assets is agreed in the proposal.

A destination for each goal

Ads can lead to WhatsApp, your website, a form or your profile. The choice depends on the response you want.

Testing and optimization

We monitor the campaigns and test audiences, ads and messages to guide the adjustments.

Action measurement

When included in the project, we set up and check the Pixel and events to track actions from people who see the ads.

Follow-up with your business

You receive reports and talk through the results with us. We also ask your team about the quality of the inquiries.

Discuss paid advertising (opens in a new tab)Plan my project

Each format in its own space.

Posts, stories and ads give you different spaces to work with. See how we adapt the message using northline examples.

Embossed northline wordmark on thick ivory cards and a dark nameplate.
Ivory bottle and cobalt packaging with the northline wordmark on a stone plinth.
Contemporary residential facade, an illustrative architectural image.

Content with your identity.

We turn what you want to say into creative for feed posts, stories and ads.

Explore the visual directions and formats. These are illustrative northline studies; deliverables are agreed in each proposal.

Embossed northline wordmark on thick ivory cards and a dark nameplate.
Phone with an illustrative messaging interface, beside a northline desk card.
Ivory bottle and cobalt packaging with the northline wordmark on a stone plinth.

A feed with its own identity.

Charcoal presentation folder, cobalt notebook and cotton-paper cards with the northline wordmark.
Ivory bottle and cobalt packaging with the northline wordmark on a stone plinth.
Feed, story and ad layouts arranged on a design desk with a phone and colour swatches.
Feed content

Posts that show your products, services and offers in your brand’s visual style.

Stories

Content designed for stories, with a message that’s easy to follow.

Ad creatives

Visual assets designed for paid advertising campaigns.

Format adaptation

We adapt the creative to the formats you’ll use, as agreed for the project.

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Let’s agree on what you need.

Need ads, creative or both? We’ll talk it through and make clear what’s included.

  1. Goal and message

    What we will present and the action we want the audience to take.

  2. Assets and formats

    Feed posts, stories, campaign creatives and the required adaptations.

  3. Channels and frequency

    Platforms, asset quantities and schedule defined for the project.

  4. Campaign and investment

    We agree on the work and ad spend before we start.

The proposal takes into account what you need and what your team can manage day to day.

The number of assets, frequency, channels and budget are agreed in the proposal.

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From the ad to customer support.

An ad can bring people to your website, and the website can lead them to WhatsApp. You choose which steps you’d like our help with.

The messageCreative and contentA clear offer, with the right identity and format for the message.Explore the formats The destinationWebsite or landing pageA destination to present the service and guide visitors to contact.Explore website design The conversationWhatsApp supportAn automated welcome, questions and qualification so the team can continue.Explore the 24/7 agent

Plans

Choose your plan. We’ll talk through the rest.

Ads and content

Essential content

A steady presence on your brand’s feed.

R$ 597,90/month6-month commitment

  • 4 feed posts a month
  • Stories production
  • Monthly and weekly planning
  • Post copy
  • Visual direction for your brand
Most popular

Frequent content

More presence, with the same visual direction.

R$ 797,90/month6-month commitment

  • Everything in Essential content, plus:
  • 8 feed posts a month, twice the Essential plan

Ad management

Instagram and Facebook ads.

fromR$ 847,90/month6-month commitment

  • Audience, goal and region
  • Ads, testing and optimization
  • Report and meeting

The ad budget is paid directly to Meta, outside the plan price.

Have a question or need something else? Tell us about your project.

Talk on WhatsApp

Add-ons

Your way. Add what you need.

Google Business Profile

Your business on Google Maps and local search.

+R$ 299,90 setup+ R$ 247,90/month optional management

  • Setup: categories, hours, services, photos and links
  • Help with verification
  • Optional management: posts, reviews and a monthly report

Google Ads

Campaigns on Google Search.

from +R$ 697,90/month

  • Planning and ads

The ad budget is paid directly to Google, outside this price.

Monthly maintenance

Keeps your website up to date after launch.

+R$ 117,90/month

  • Adjustments and technical updates

Plan your project

Choose your options and review the summary. On the next screen, open WhatsApp to send your message.

These are the questions we start with. Open WhatsApp and answer them at your own pace.

  • What do you need? Landing page, Site institucional, Catálogo com WhatsApp, Site pessoal ou portfólio, Atendimento e triagem no WhatsApp, Manutenção, Ainda não sei, Gestão de tráfego pago, Criação de conteúdo
  • What is the main goal? Receive inquiries and quote requests, sell products or services, showcase my work, other
  • Do you already have a logo and visual identity? Yes, no, I would like help with this
  • Where would you like to advertise? Instagram, Facebook, Instagram e Facebook, Ainda não sei
  • When do you need it? As soon as possible, within 1 month, no rush
Open WhatsApp

Would you rather talk directly? Chat on WhatsApp (opens in a new tab)

See how else we can help.

You can choose one service or talk to us about a project that brings several together.

WebsitesCustomer support agent